Travel brochures are more or less like other brochures but they contain visuals of higher quality, considering that they need to give the right feel and impact of the places they advertise and campaign for.
Travel brochure doubles as a vacation guide and is full of maps, pictures of tourist spots, and information pertaining to the landmarks and must-visit places. Information must also be provided about the flora, fauna, climate, culture, history and geography of the places mentioned in the brochure. An ideal travel brochure should also give information about flights, roads, the shortest way of reaching a particular place, and other such information. Apart from this, it should give detailed information about accommodations-a list of hotels, motels, upper-range hotels and mid-range accommodations.
A travel brochure differs from other brochures in that the writing style is persuasive – the ideal travel brochure leaves a strong impact on a would-be traveler and compels him to visit the places mentioned within. However, while playing with words and creating the right imagery, care should be taken to ensure that one does not get carried away – the information should be correct and factual. They should enable people to make informed decisions – care should be taken that neither the text nor the visuals convey a misleading impression, so that travelers do not feel let down when they actually visit the places mentioned in the brochure.
One should also be prepared for somewhat higher expenses when producing a travel brochure. By their very nature, travel brochures need good-quality printing to make the visuals as appealing as possible. The photographs should speak to the intended target base. Ideally, travel brochures should be in full-color and innovatively designed, with several folds to present more pictures in neat divisions. In the end, the best travel brochure is that which succeeds in increasing tourist inflow.